At the international advertising festival “MAD STARS 2025,” held in Busan, Korea from August 27 to 29, the project Smart Eye Camera, jointly developed with TBWA\HAKUHODO, received a total of ten awards, including two gold ones.
MAD STARS was established in 2008 and is the only international advertising festival of its kind in Asia. The 2025 edition focused on the theme “AI-vertising, AI Advertising Marketing Era”, with more than 350 international judges from over 70 countries reviewing the entries.
Our Smart Eye Camera received gold awards in both the SDGs and Innovation categories. The device delivers diagnostic performance comparable to a conventional slit lamp while being very affordable and portable, making it valuable in regions with limited access to eye care. It was recognized for combining technology and design to transform healthcare, embodying the SDGs principle of “leaving no one behind,” and contributing to the prevention of avoidable blindness worldwide.
OUI Inc. will continue to use technologies like Smart Eye Camera to address healthcare disparities and improve access to eye care across the globe.
