Our Smart Eye Camera was selected for the shortlist in the Pharma category at Cannes Lions 2025. Held in June, this event is one of the largest creative festivals in the world. Among 298 global entries, only 28 projects were shortlisted. Our project was also featured in an official panel display at the venue.

 This was a joint project with TBWA HAKUHODO. We focused on communicating the value of Smart Eye Camera as a medical device and its social impact. The visuals and storyline had been revised multiple times to fit within the limited space and time. Our efforts to share key messages, such as rethinking what a medical device can be and improving access to eye care in many parts of the world, are proving to be successful.

 Being featured on such a global stage is a big step forward for OUI Inc. We will continue to focus on both product development and practical use, especially in areas where access to medical care is limited.

URL: https://www.youtube.com/watch?v=rC7Ayl_L4Fk